Columbia Gorge Outlets Back-to-School Bash

Get Lucky PR partnered with Columbia Gorge Outlets to drive Back-to-School shopping traffic through a high-impact, family-friendly event featuring Booboo Stewart of Disney's Descendants. The free meet-and-greet created a buzzworthy in-person experience designed to increase shopper engagement and retailer sales during a critical retail window. Amplified through strategic media and advertising, the event successfully drew crowds and boosted on-site spending.

Challenge:

The client needed to drive back-to-school foot traffic and increase in-store purchases during a key retail moment, while competing with other seasonal promotions and events in the area. They also wanted to attract families and younger audiences with an experience compelling enough to motivate an in-person visit.

Our Solution:

Secured talent booking with Booboo Stewart from Descendants to create a highly appealing, family-friendly event
Developed a themed back-to-school meet-and-greet experience to align with seasonal shopping behaviors
Executed a multi-channel paid media strategy across Facebook and Instagram to precisely target local families and fans
Amplified reach through radio partnerships, including live on-site promotion and entertainment
Expanded visibility with placements in local newspapers and magazines to capture a broader regional audience and drive awareness
Collaborated with a local influencer to attend the event and publish a blog post to drive additional awareness and credibility