The Mall at Tuttle Crossing Holiday Meet & Greet

Get Lucky orchestrated a Holiday Meet & Greet event for our client, The Mall at Tuttle Crossing, featuring celebrity guest, Gianni DeCenzo from Netflix's Cobra Kai. This event drew over 500 patrons to the center and generated significant media buzz. We were able to ensured a memorable experience that elevated the mall's festive ambiance and significantly increased footfall to the shopping center's retailers, generating increased holiday shopping sales.

Challenge:

The Mall at Tuttle Crossing needed to increase foot traffic and retail sales during the competitive holiday season, while also creating a unique experience that would stand out among other local shopping destinations and seasonal events.

Our Solution:

Secured talent booking with Gianni DeCenzo to create a culturally relevant, fan-driven event that appealed to both teens and families
Concepted and executed a free, high-energy holiday meet-and-greet to remove barriers to attendance and maximize turnout
Partnered with local radio, including live on-site support from DJ Chris Davis, to generate awareness and real-time engagement
Implemented a targeted advertising strategy, including billboard placements and radio spots, to drive regional visibility
Leveraged on-site activations like giveaways, gift cards, and retailer promotions to convert attendance into in-mall spending