Ingram Park Mall

Brand Refresh

Get Lucky had the exciting opportunity to spearhead a brand refresh for our client, Ingram Park Mall, a large San Antonio based shopping center with over 150 retailers. Tasked with reinvigorating community engagement, our focus was to educate locals about the diverse array of stores within the mall and showcase the newly redesigned dining pavilion.

Radio Advert

TV Commercial

Direct mail

Challenge:

Championing the brand refresh for Ingram Park Mall came with its unique set of challenges. Our primary hurdle was effectively reaching diverse segments of the community to ensure our messaging resonated with various demographics. Additionally, our goal of driving increased foot traffic to the dining pavilion during weekday hours required a nuanced approach to entice shoppers. We worked diligently to reshape and enhance the community's perception of the mall, fostering a renewed sense of excitement and connection among local residents.

Our Solution:

We implemented a multi-faceted approach to engage diverse community segments. Our solutions included:

Implementing digital advertising campaigns on Facebook, Instagram and Google to extend our reach and engage with the community through online channels.
Crafting a compelling TV commercial strategically airing on prominent local channels such as NBC, FOX, and CW affiliates to maximize viewership.
Developing impactful radio adverts to reach a broader audience and reinforce our message through auditory channels.
Collaborating with local influencers to create custom content, fostering genuine excitement and endorsement within the community.
Executing strategic media alerts to spotlight the redesigned dining pavilion and upcoming mall events, ensuring continuous buzz and community engagement.
Launching a targeted direct mail campaign, featuring a shopping spree giveaway incentive to drive mall foot traffic and encourage visits to various retailers.